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Reel Deal is a new, innovative way to create training and awareness resources. Unlike conventional video projects which produce a fixed product, this project uses the experiences of all stakeholders involved with drugs misuse and creates a flow of media and publicity resources which can be tested and changed to maximise effectiveness. The flexibility of the project, with opportunities to download resources directly from the Internet, means this process is powerful and cost-effective. Reel Deal brings together an organisation which provides training for work for recovering addicts, a youth drugs peer education programme, a health distribution network and a private sector media company which specialises in making powerful training and awareness products. Together they will develop and distribute a wide range of media training aids for use both locally and across Scotland. All the materials generated will be made by people who have direct experience of the effects of drugs misuse on themselves as well as their families and friends. The Reel Deal will also show how new applications for the materials produced will develop an adaptable and effective library of resources that can evolve and change to meet needs. Internet and direct contact with groups through peer education sessions will be used as consultation tools to look at the effectiveness of the resources, involve more vulnerable people with the project and garner new information and media assets to add to the library. In addition to more traditional methods of evaluation the project will use media technology to record the process to help with the evaluation and provide evidence of effectiveness. |
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